How To Stand Out In A Crowd?

As government contracting gets more competitive it is important for small businesses to find ways to stand out from their competitors. Today, we will discuss 17 strategies to help you do just that.  These strategies also apply to any business, not just government contractors.      

Government Contracting is very competitive. As a result, you must be able to stand out for all your competitors. But how do you do that?  Today, we will be discussing strategies that will help you stand out from your competition. It is best to not pick just one strategy but implement them all.

There are many options available to make a long-lasting impression. Hang on our first strategy is coming up next!

Be Disciplined, the First Strategy

I have found over the years that small business owners tend to operate on impulse and passion. I am not saying that this is bad overall. But those business owners that focus on discipline find that they can channel their desires into something that pays off big.

Most people will not think that being disciplined is a strategy. However, it is one. Sometimes we promise the world and fail to deliver. If you say you are going to do something then you must do it. For example, I made a commitment to have this blog, Podcast, and YouTube Channel release new content every week. It would be easy to just skip a week. However, I just can’t do that to you. That is what being disciplined is all about.

Understand How Others Perceive You

It is always a good practice to received feedback from others and learns how others view you when talking to them. I struggle with this. I tend to come off strong and demanding at times. Once you figure out how you come across in a crowd, you will know the things that you must do to change the perception.

Be Reliable, the 3rd Strategy

People cherish those individuals that show up on time and honor their commitments. Also, preparation is vital. Proper groundwork helps you stand out from others.   

Be confident. 

When you truly believe you can create what you envision, when you’re not afraid of the obstacles, that confidence will automatically make you stand out from the rest.

Practice listening Is An Excellent Strategy To Start With.

Learn to listen truly listen–to work toward a deep understanding and hear what’s being said beyond the words. You will stand out in any situation if you become a person who listens from the heart.

Cultivate emotional intelligence. 

Too many otherwise smart people don’t know how to manage their emotions or relate to others well. Emotional intelligence attracts people who are looking to connect with someone who has their act together and who’s competent and capable.

Be responsible.  

Be the kind of person who responds and remembers to follow through. Most people drop the ball and don’t follow up. Respond to emails, calls, requests, and inquiries as soon as you can. You will stand out as a person who respects others and is accountable.

Lead with excellence. 

Let people know that quality is a core value, that everything that you do you do with excellence. Leading with excellence prepares you to deliver high-quality work and makes you stand out as a professional.

Know your motives. 

Why do you do what you do? How well do you know your purpose? What drives you to be a small business owner? Is it because you like to help others?

Knowing your motivation helps you keep going and makes you easy for others to relate to.

Take yourself seriously.

Being an entrepreneur, leader or businessperson requires that you become a master at your craft. It means being competent at the things you do, constantly honing and developing your skills in every way possible. When you take yourself seriously, so do others.

Always be of service. 

Being useful, being helpful is an important aspect of making a great impression. Show up with a spirit of empathy and something to give. An attitude of service makes people interested in what you have to offer.

Don’t make everything about you. Another great strategy.

Few things are more boring than a self-centered person. When you met someone to make the conversation about them, not you. Be interested and engaged; ask questions and listen carefully.

Be kind to everyone.

 As my mother always told me, kill them with kindness. Lots of people are only nice to those who can do something for them. Stand out by treating everyone as important and interesting–even those who can do nothing for you in return.

Be prepared. 

When an opportunity turns up, the person who is ready and able to be part of whatever needs to happen will always stand out.

The Corona Virus is happening as I write this. Being prepared for handling not only the virus but the impact that it may have on your business. I have a janitorial client that is so busy he had to put is aspirations for government contracting on hold in order to respond to his new and current clients.

Be a master collaborator. 

Be a great team player. Make others look good and sound good. When you collaborate well, people remember how you made them feel–and when people feel good around you, you stand out. Remember it is not all about you but helping those around you. This is a great strategy to grow your business.

Love yourself. 

It has nothing to do with ego, but confidence within you that elevates your relationships with everything else. You’ll stand out by being modest but happy with who you are. This is an important strategy to consider implementing.

Be inspirational.

 A passion for life attracts others to you. To stand out and inspire others, you first must be inspirational. I am often asked what the Government Contracting Industry has the highest percentage of contracts. To me, that is the wrong question to ask. A better question is what inspires you, drives you to do what you do. That is a strategy that I can get behind.

Make your life your message. The Last Strategy.

Make sure that everything you do is a reflection of who you truly are. Your character and spirit are consistent in every situation. This is a hard strategy to master.

Take Action Now

No one is perfect and we all have days where we doubt ourselves. But don’t let your self-doubts control your life. Remember that the world does not revolve around yourself. The first step is to pick one strategy at a time and implement it. Great things can happen when you set yourself up to be noticed in the right ways. So don’t wait, pick one strategy today and start implementing it into your life.

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